Fun stuff! I came across this site from Joanna’s blog. While taking a philosophy class years ago, I had a wonderful professor explain to me the mechanics of writing. We shouldn’t write to impress. We basically write to communicate. Most folks communicate on about an eighth grade reading level. I thought I had learned my lesson. Looks like I should revisit his wise words!
As well, she has recently written a great series of articles on W**Mart. Go check it out!